Update: 18.07.2023

Last week: 27 week 2023 (03.07.2023 - 09.07.2023)

Last full month: June 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 60 372 -4.2% 2.8% -0.1 14 450 236 -4.7% 3.0% -0.2 -0.8%
MoM 287 038 -8.7% 2.8% 0.1 69 325 574 -11.4% 3.1% 0 -13.4%
YTD 2 368 472 -61.8% 2.7% -3.2 612 082 152 -50.0% 3.2% -2.4 -16.5%
MAT 6 017 442 -59.5% 3.2% -3.5 1 407 372 870 -48.9% 3.5% -2.7 -15.1%
DEXALGIN
WoW 19 516 2.3% 0.4% 0 9 938 589 2.5% 1.2% 0 2.0%
MoM 81 267 15.4% 0.4% 0.1 40 761 006 14.2% 1.2% 0.1 0.3%
YTD 468 221 -57.2% 0.4% -0.4 243 708 471 -46.1% 1.1% -1 -7.3%
MAT 960 705 -54.2% 0.4% -0.4 477 960 099 -42.9% 1.2% -0.9 -8.2%
ESPUMISAN (ADULTS)
WoW 61 161 4.7% 39.6% -0.5 35 275 711 4.6% 46.1% -0.3 6.0%
MoM 247 607 5.4% 39.8% -0.1 144 530 399 3.9% 46.7% -0.5 5.6%
YTD 1 499 413 -46.6% 39.9% -18.9 917 166 762 -35.2% 48.3% -15.9 -21.2%
MAT 2 977 536 -45.9% 42.3% -19.4 1 710 863 340 -36.3% 49.7% -17.4 -21.0%
ESPUMISAN BABY
WoW 23 387 12.3% 32.8% 1.3 16 913 521 12.3% 47.0% 1.4 7.9%
MoM 92 893 5.3% 32.7% 1.5 68 479 934 5.5% 47.4% 1.1 0.5%
YTD 565 514 -32.3% 30.7% -9.1 427 498 778 -16.8% 46.5% -6.4 -12.3%
MAT 1 156 126 -29.1% 32.4% -8 819 123 622 -16.9% 47.0% -6.9 -11.6%
FASTUM
WoW 17 063 10.6% 1.0% 0.1 10 313 708 12.1% 2.4% 0.2 1.7%
MoM 65 519 2.6% 0.8% 0 39 279 575 1.9% 2.1% 0 -0.8%
YTD 402 394 -37.7% 0.9% -0.4 244 045 281 -25.4% 2.2% -0.5 -5.4%
MAT 797 124 -38.5% 0.9% -0.5 463 286 911 -26.4% 2.2% -0.6 -4.7%
IODOMARIN
WoW 74 955 11.0% 24.0% 0.1 13 484 812 11.1% 10.2% 0.1 10.5%
MoM 281 695 1.3% 22.9% 0.1 50 556 856 0.3% 9.4% 0.1 0.8%
YTD 1 836 224 14.8% 22.8% 4.3 336 611 881 4.1% 9.3% 0.8 -6.7%
MAT 3 529 839 6.4% 22.9% 2.3 653 174 018 1.4% 9.6% 0.2 -4.5%
LIOTON
WoW 23 034 5.6% 2.2% 0 28 929 314 6.8% 4.6% 0 4.7%
MoM 99 565 13.5% 2.1% 0.2 122 413 385 9.7% 4.7% 0.2 2.4%
YTD 502 928 -37.0% 2.0% -0.8 630 889 915 -21.9% 4.5% -0.5 -12.7%
MAT 955 734 -40.2% 2.1% -1 1 130 413 366 -24.5% 4.3% -1.1 -12.4%
MEZYM
WoW 216 862 5.0% 17.9% 0.2 35 489 709 5.4% 12.6% 0 3.7%
MoM 882 207 1.1% 17.8% 0.3 142 318 636 3.3% 12.4% 0.2 -0.5%
YTD 5 732 950 -50.6% 18.4% -11.1 906 554 504 -49.0% 12.6% -8.6 -20.7%
MAT 11 471 687 -50.6% 19.1% -11.8 1 774 444 956 -47.7% 13.2% -9.2 -20.0%
MIG 400
WoW 98 951 -7.4% 2.0% -0.2 13 723 028 -7.2% 1.6% -0.2 2.0%
MoM 499 064 -5.4% 2.5% -0.2 69 190 969 -1.7% 2.0% -0.1 0.3%
YTD 3 152 220 -35.4% 2.4% -1.1 402 842 485 -29.6% 1.9% -0.8 -7.3%
MAT 6 670 975 -35.6% 2.6% -1.1 825 165 179 -30.3% 2.0% -0.9 -8.2%
PROSTAMOL
WoW 22 200 17.3% 14.4% 1.8 35 967 402 27.7% 16.7% 3.1 2.5%
MoM 83 911 -0.4% 13.1% -0.1 125 068 636 1.5% 14.2% 0.1 0.1%
YTD 552 201 -43.7% 13.1% -7.7 824 699 749 -40.1% 14.4% -7.7 -10.3%
MAT 1 118 462 -45.2% 14.0% -8.8 1 611 942 016 -41.0% 15.0% -9.1 -10.6%
RESPERO MYRTOL
WoW 14 197 8.2% 8.0% 0.7 7 689 373 8.7% 8.4% 0.7 -1.5%
MoM 66 022 -11.4% 7.4% 0.8 34 761 396 -11.5% 7.4% 0.8 -20.7%
YTD 543 005 -24.9% 7.0% -1.8 299 258 516 -11.1% 7.6% -1 -5.5%
MAT 1 121 853 -9.1% 7.4% -0.4 586 259 858 3.2% 8.0% 0.2 -3.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 2 368 472 -61.8% 2.7% -3.2 612 082 152 -50.0% 3.2% -2.4 -16.5%
DEXALGIN 468 221 -57.2% 0.4% -0.4 243 708 471 -46.1% 1.1% -1 -7.3%
ESPUMISAN (ADULTS) 1 499 413 -46.6% 39.9% -18.9 917 166 762 -35.2% 48.3% -15.9 -21.2%
ESPUMISAN BABY 565 514 -32.3% 30.7% -9.1 427 498 778 -16.8% 46.5% -6.4 -12.3%
FASTUM 402 394 -37.7% 0.9% -0.4 244 045 281 -25.4% 2.2% -0.5 -5.4%
IODOMARIN 1 836 224 14.8% 22.8% 4.3 336 611 881 4.1% 9.3% 0.8 -6.7%
LIOTON 502 928 -37.0% 2.0% -0.8 630 889 915 -21.9% 4.5% -0.5 -12.7%
MEZYM 5 732 950 -50.6% 18.4% -11.1 906 554 504 -49.0% 12.6% -8.6 -20.7%
MIG 3 152 220 -35.4% 2.4% -1.1 402 842 485 -29.6% 1.9% -0.8 -7.3%
PROSTAMOL 552 201 -43.7% 13.1% -7.7 824 699 749 -40.1% 14.4% -7.7 -10.3%
RESPERO MYRTOL 543 005 -24.9% 7.0% -1.8 299 258 516 -11.1% 7.6% -1 -5.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 017 442 -59.5% 3.2% -3.5 1 407 372 870 -48.9% 3.5% -2.7 -15.1%
DEXALGIN 960 705 -54.2% 0.4% -0.4 477 960 099 -42.9% 1.2% -0.9 -8.2%
ESPUMISAN (ADULTS) 2 977 536 -45.9% 42.3% -19.4 1 710 863 340 -36.3% 49.7% -17.4 -21.0%
ESPUMISAN BABY 1 156 126 -29.1% 32.4% -8 819 123 622 -16.9% 47.0% -6.9 -11.6%
FASTUM 797 124 -38.5% 0.9% -0.5 463 286 911 -26.4% 2.2% -0.6 -4.7%
IODOMARIN 3 529 839 6.4% 22.9% 2.3 653 174 018 1.4% 9.6% 0.2 -4.5%
LIOTON 955 734 -40.2% 2.1% -1 1 130 413 366 -24.5% 4.3% -1.1 -12.4%
MEZYM 11 471 687 -50.6% 19.1% -11.8 1 774 444 956 -47.7% 13.2% -9.2 -20.0%
MIG 6 670 975 -35.6% 2.6% -1.1 825 165 179 -30.3% 2.0% -0.9 -8.2%
PROSTAMOL 1 118 462 -45.2% 14.0% -8.8 1 611 942 016 -41.0% 15.0% -9.1 -10.6%
RESPERO MYRTOL 1 121 853 -9.1% 7.4% -0.4 586 259 858 3.2% 8.0% 0.2 -3.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 60 372 -4.2% 2.8% -0.1 14 450 236 -4.7% 3.0% -0.2 -0.8%
DEXALGIN 19 516 2.3% 0.4% 0 9 938 589 2.5% 1.2% 0 2.0%
ESPUMISAN (ADULTS) 61 161 4.7% 39.6% -0.5 35 275 711 4.6% 46.1% -0.3 6.0%
ESPUMISAN BABY 23 387 12.3% 32.8% 1.3 16 913 521 12.3% 47.0% 1.4 7.9%
FASTUM 17 063 10.6% 1.0% 0.1 10 313 708 12.1% 2.4% 0.2 1.7%
IODOMARIN 74 955 11.0% 24.0% 0.1 13 484 812 11.1% 10.2% 0.1 10.5%
LIOTON 23 034 5.6% 2.2% 0 28 929 314 6.8% 4.6% 0 4.7%
MEZYM 216 862 5.0% 17.9% 0.2 35 489 709 5.4% 12.6% 0 3.7%
MIG 98 951 -7.4% 2.0% -0.2 13 723 028 -7.2% 1.6% -0.2 2.0%
PROSTAMOL 22 200 17.3% 14.4% 1.8 35 967 402 27.7% 16.7% 3.1 2.5%
RESPERO MYRTOL 14 197 8.2% 8.0% 0.7 7 689 373 8.7% 8.4% 0.7 -1.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 287 038 -8.7% 2.8% 0.1 69 325 574 -11.4% 3.1% 0 -13.4%
DEXALGIN 81 267 15.4% 0.4% 0.1 40 761 006 14.2% 1.2% 0.1 0.3%
ESPUMISAN (ADULTS) 247 607 5.4% 39.8% -0.1 144 530 399 3.9% 46.7% -0.5 5.6%
ESPUMISAN BABY 92 893 5.3% 32.7% 1.5 68 479 934 5.5% 47.4% 1.1 0.5%
FASTUM 65 519 2.6% 0.8% 0 39 279 575 1.9% 2.1% 0 -0.8%
IODOMARIN 281 695 1.3% 22.9% 0.1 50 556 856 0.3% 9.4% 0.1 0.8%
LIOTON 99 565 13.5% 2.1% 0.2 122 413 385 9.7% 4.7% 0.2 2.4%
MEZYM 882 207 1.1% 17.8% 0.3 142 318 636 3.3% 12.4% 0.2 -0.5%
MIG 499 064 -5.4% 2.5% -0.2 69 190 969 -1.7% 2.0% -0.1 0.3%
PROSTAMOL 83 911 -0.4% 13.1% -0.1 125 068 636 1.5% 14.2% 0.1 0.1%
RESPERO MYRTOL 66 022 -11.4% 7.4% 0.8 34 761 396 -11.5% 7.4% 0.8 -20.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs